Rob's Look Inspires New Line of Men's Underwear

British retailer Marks & Spencer has unveiled new details on their upcoming Robert Pattinson inspired underwear. The line, which will go on sale in September, include low-rise briefs and trunks designed to be worn under skinny jeans and trousers.

The new line of underwear speaks to the younger audience and it's Marks & Spencer's attempt to add a bit of sex appeal to their line. "Over the last three years we've seen an increase in the popularity of hipsters," says Richard Beale, head of merchandising. "The new range is designed to appeal to a younger, fashion-savvy customer."

With Rob being the inspiration for the new underwear, does this mean we get to see him model in them too? Wishful thinking... Guardian.co.uk says Rob won't take part in any advertising campaigns for the line. Darn! :P

{via guardian.co.uk}